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fishbone·Ishikawa 1968·business·complexity 3/3

Fishbone: website traffic drop root-cause analysis

A real root-cause analysis session for a website traffic drop — six Ishikawa categories (content, technical, backlinks, UX, competition, algorithm) with 24 sub-causes brainstormed across a growth team.

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fishbone·§ Ishikawa 1968
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Fishbone diagram — Website traffic drop — Fishbone diagram Ishikawa cause-and-effect diagram. Effect: Traffic decline. 6 categories. Fishbone diagram — Website traffic drop Traffic decline Content Publishing frequency down Content too generic Keyword gaps Low-quality AI content Backlinks High-quality backlinks lost High ratio of low-quality links Referring domain growth stalled Low anchor text diversity Competition New competitors entering AI tools replacing search Weakening brand recall Competitors publishing faster Technical Core Web Vitals failing Crawl coverage drop Crawler blocked by WAF Missing structured data UX Bounce rate rising Poor mobile experience Slow above-fold load Excessive popup ads Algorithm Core Update penalty Weak E-E-A-T signals AI Overviews / SGE cutoff Search intent drift
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