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matrix·BCG Growth-Share (1970)·strategy, consulting·complexity 3/3·since v0.1.1

BCG portfolio review — nine products sized by revenue

BCG growth-share matrix for a consumer-health group — nine products placed by market share and growth, bubble area proportional to revenue, coloured by product category, with an action line in each quadrant.

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Matrix — Consumer Health portfolio — FY26 review Matrix diagram (bcg template), quadrant mode, 9 point(s) Consumer Health portfolio — FY26 review Stars Invest to hold share Question Marks Fund selectively or exit Cash Cows Harvest to fund the Stars Dogs Divest or discontinue High Market Share Low Market Share Low Growth High Growth Electrolyte Water · (0.18, 0.84) · size 92 Electrolyte Water Cold-Brew Coffee · (0.31, 0.70) · size 58 Cold-Brew Coffee Plant Protein Bars · (0.71, 0.81) · size 34 Plant Protein Bars Sleep Gummies · (0.87, 0.65) · size 18 Sleep Gummies Multivitamins · (0.22, 0.41) · size 64 Multivitamins Laundry Pods · (0.13, 0.29) · size 140 Laundry Pods Dish Spray · (0.29, 0.20) · size 76 Dish Spray Diet Soda · (0.74, 0.25) · size 46 Diet Soda Bar Soap · (0.88, 0.12) · size 12 Bar Soap beverages snacks supplements home care
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Scenario

A consumer-health group reviews its nine products once a year and decides which to fund, which to run for cash, and which to drop. Each product is placed by relative market share and market growth rate, and its bubble area shows FY26 net revenue in $M. Four categories — beverages, snacks, supplements, home care — are told apart by colour.

Annotation key

How to read

High market share is on the left, not the right — the original BCG convention. Top left are the Stars (Electrolyte Water, Cold-Brew Coffee): keep investing. Top right are Question Marks (Plant Protein Bars, Sleep Gummies): fund selectively or exit. Bottom left are Cash Cows (Laundry Pods, the largest bubble, plus Dish Spray and Multivitamins), which pay for the Stars. Bottom right are Dogs (Diet Soda, Bar Soap): divest candidates.

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